About MyDOG

The largest dog event in the Nordics. Two dog shows and numerous other dog activities. The Swedish Exhibition & Congress Centre, Gothenburg.

The largest dog event in the Nordics. Two dog shows and numerous other dog activities. The Swedish Exhibition & Congress Centre, Gothenburg.

Every year at the beginning of January, the entire Swedish Exhibition & Congress Centre is transformed into the largest dog event in the Nordics. Around 7,000 dogs come to compete in two dog shows, and most of the world’s dog breeds are represented in prestigious competitions. While the competitions are ongoing, numerous dog activities and demonstrations are also organized. A packed program features all kinds of activities, such as police dog demonstrations, dog theater, lectures from the Nordics’ leading specialists, and much more. Amid all the activities and competitions, there is also a wide and unique range of dog products available, allowing all visitors to shop and update their accessories.

The event is a paradise for dog owners, dog lovers, and anyone wanting to learn more about life with a dog. Here, we together meet man’s best friend.

DOG SHOW

Two dog shows: A CRUFTS-qualifying international show and a national show. Approximately 7,000 dogs come to compete, and many of the world’s dog breeds are represented in prestigious competitions judged by some of the industry’s most sought-after judges.

COMPETITIONS

Our own “Gothenburg’s Most Charming Dog” and more. The largest dog event in the Nordics offers dog shows and numerous other competitions and activities for dog lovers.

BUYING A DOG

Buying a dog is a wonderful but significant decision. At the Breed Club Square, you can get help to make the right choice. Talk to experts and meet the breeds you are interested in.

BOOTH EXHIBITION

Meet over 100 accessory exhibitors and find great deals on food, grooming supplies, beauty products, clothing, and more.

ACTIVITY PROGRAM

The activity program at MyDOG offers everything from Nose Work and dock diving to breed parades.

FAMOUS PERSONALITIES

Every year, MyDOG is visited by well-known dog-loving personalities.

Why visit MyDOG?

Find out why

MyDOG is organized by

In collaboration with